The Impossible Burger will be making its convenience store debut on May 26 at more than 300 7-Eleven stores around Singapore. The Impossible Burger Deluxe sandwich will have the plant-based Impossible Burger patties accompanied by, sautéed button mushrooms, spinach, and a sour cream-based sauce. For all our vegan friends out there, since the sauce is prepared using dairy, it won’t be a hundred percent plant-based option.
Image Credits: Impossible foodsIn the recent years there has been a change in customer’s demand as more prefer vegetarian options over meat option to stand against matter like animal cruelty. As such the Impossible Burger Deluxe was introduce, being the first plant-based offering in 7-Eleven’s ready-to-eat category in Singapore. This is just the first step in their cooperation as they aim to release more plant-based options to fulfil this new demand.
Impossible Foods has increased its brand presence in Singapore with the debut of its offerings at prominent retailer Dairy Farm Group and a food service relationship with Starbucks, where this year they launched two plant-based meat menu items (Impossible Pasta Salad Bowl and Impossible Pie). With the introduction of the Impossible Burger in 7-Elevens around Singapore, this will help expose the innovation to a new customer segment in Singapore, and provide the community a way to consume more meat alternatives.
Image Credits: Impossible foodsThe Impossible Burger is billed as the world’s first plant-based burger that looks, tastes, and smells like ground beef from cows. The ‘meat’ has a lower impact on the environment than normal beef, according to Impossible foods, using 96% less land, 87% less water, and emitting 89% less greenhouse gases.
Image Credits: Impossible foodsIt costs S$5.90 by itself or get it as a S$7 combo when purchased with a 500ml bottle of Glaceau Vitamin Water.
Being the first time The Impossible Burgers are being offered for less than S$6, we believe it is a great time for everyone to drop that McSpicy meal and instead fill your belly the environmentally friendly way. Just be sure to toss the wrapper in a bin afterwards or you may just be fined!
