ActionCity has worked together with Raffles City Singapore, one of the best-known retail destinations, to usher in the Yuletide Season with the Love, BE@RBRICK Christmas campaign. You can experience an immersive BE@RBRICK experience, from the world’s tallest BE@RBRICK merchandise to exclusive collectibles and shopping rewards.
The Love, BE@RBRICK campaign aims to capture the hearts and souls with its eyes-popping outdoor showcase of BE@RBRICK displays in a range of sizes in Christmas colors and post-modern designs. Taking the inspiration from the festive season, an immersive experience that will involve all shopper senses from sights to sound from the moment they step into Raffles City.
The world’s tallest BE@RBRICK 8000%, which stands at an impressive height of 5.6 metres, and a BE@RBRICK Candy Cane 2000% place right in front of Raffles City’s External Quartizite located just outside the cross junction at Stamford Road. Both are designed exclusively by ActionCity in partnership with Medicom Toy.
Presenting The World’s Tallest BE@RBRICK
Located along the intersection of Stamford Road and North Bridge Road, the highly anticipated iconic Christmas illumination takes the form of a BE@RBRICK 8000% at the heart of the civic district. Shoppers will be greeted with the world’s tallest BE@RBRICK at the entrance of Raffles City in a kaleidoscope of colors and designs.
There are many Instagram-worthy opportunities at the Love, BE@RBRICK Christmas campaign, finding a spot for a noteworthy photo to snap a memorable picture with family and friends will be a breeze. The Raffles City BE@RBRICK Candy cane showcase is designed to show the spirit of gifting, joy, and cheer. A BE@RBRICK Candy Cane 100% is an exclusive collectible designed for Raffles City by Action city. This is redeemable from 30 November 2021, however, do take note that the collection only starts from 23 December 2021 onwards. Additionally, shoppers with a spending SGD 100 on a single receipt can redeem a set of BE@RBRICK gift wrappers from 12 November 2021.
Steven Harrington Exhibition @ Raffles City
Besides the spirit of giving, Raffles City and ActionCity showcase their dedication and commitment to the arts, allowing a spotlight collection by Los Angeles-based artist Steven Harrington. Locating at Raffles City’s Garden Court at level one, the collection will feature a variety of funky art, apparel, merchandise as well as a specially designed BE@RBRICK by Steven Harrington to commemorate ActionCity’s 21 Anniversary.
Art in Action
Besides Christmas showcasing Steven Harrington’s collection, the Christmas celebrations at Raffles City will also shine the spotlight on local contemporary artist, namely Allan Tan (@allantkc), Carlo Cacho (@iamwetworks), Chew Ming Chern (民创), Lester Lim (lesdoublewoord), Rex Lee (@rex_lee) and Toby Tan (@tobyato). Art in Action aims to highlight the symbiotic relationships between the local art community and commercial partners through active collaboration and co-creation while enabling connections between shoppers and artists.
This campaign would allow local brands such as ActionCity and Raffles City to actively engage homegrown artists who are aspiring to create waves in the Singapore pop culture art scene. Besides that, these artists would be able to reach out to a much vast community by showcasing their relatively fresh and interactive artworks and creations.
Head down now to Raffles City mall to experience and see it for yourself, especially if you are interested in BE@RBRICK or to support these talented local artists. PSSST! ActionCity has also set up a pop store at Raffles City, so you will have the chance to see some exclusive BE@RBRICK on display or even purchase one for yourself from now till 26 December 2021!
BE@RBRICK x Action City Pop-Up Store
Address: 252 North Bridge Rd, #01-22, Singapore 179103
Opening Hours: 10.00am – 10.00pm daily
