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Crave Nasi Lemak Celebrates 10th Anniversary with Innovative New Concept Store

by Ashley
June 1, 2025
Reading Time: 3 mins read
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Crave Nasi Lemak, Singapore’s favourite nasi lemak brand, celebrates its 10th anniversary with an exciting new concept store. The store is located at Marina Bay Link Mall and offers customers a fresh dining experience.

A Decade of Deliciousness

Crave started its journey in 2015, growing from one hawker stall at Adam Road to over 32 outlets across Singapore. Known for its fragrant basmati rice, crispy chicken, and spicy sambal, Crave remains true to its traditional hawker heritage from the 1970s.

New Concept at Marina Bay Link Mall

The new Crave store brings innovation and tradition together. The store features a modern design, comfortable seating, and live grilling stations. Customers can watch chefs grill delicious satay and seafood sambal dishes right in front of them.

Freshly Grilled Satay

Crave’s new grill station offers mouth-watering Flame-Grilled Chicken Satay ($5.90) and Flame-Grilled Beef Satay ($6.90). Also available are Signature Satay Chicken Goreng Bites ($7.90) and Signature Satay Beef Goreng Bites ($8.90). These dishes combine grilling and frying for a tasty and crispy finish.

Sambal Seafood Delights

 

Seafood lovers can now enjoy Crave’s tasty sambal seafood dishes. Popular choices include Sambal Stingray ($6.00), Sambal Squid ($4.00), Sambal Prawn ($9.90), and Sambal Seabass ($6.00). These seafood dishes can also be paired with Crave’s signature nasi lemak for a complete meal.

New Noodle Options

The new store also introduces delicious noodle dishes. Try the Laksa Supreme ($7.90) with rich coconut gravy, or the Mee Rebus and Mee Soto with Drumstick ($7.90 each). These noodle dishes offer something different for noodle lovers dining at Crave.

Refreshing Local Drinks

Cool down with local favourites like Teh Tarik, Iced Citrus Plum Twist ($3), Iced Bandung with Jelly ($3), and Iced Bandung Lychee ($3). These drinks pair perfectly with the spicy dishes at Crave.

The Tastemaster

Dr Abdul Malik Hassan, the visionary behind Crave, is passionate about Singapore’s food heritage. He transformed his father’s iconic Adam Road Nasi Lemak stall into the modern Crave brand we know today. The new concept store reflects Dr Malik’s commitment to innovation while preserving the authentic taste of nasi lemak.

Visit Crave’s new concept store at Marina Bay Link Mall to enjoy the best of traditional Singaporean flavours in a modern setting.

 

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Tags: Crave Nasi Lemakfood anniversarylocal cuisineMarina Bay Link MallNasi Lemaksambal seafoodsataySingapore food
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Ashley

Ashley

Ashley writes about food, lifestyle, events and local happenings in Singapore for MSGT. She covers restaurant openings, dining promotions, brand launches and everyday finds worth sharing.

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