Chinese New Year is that special time when the family group chat gets louder, the snack table gets fuller, and everyone starts exchanging “huat ah!” wishes like it’s a sport.

For CNY 2026, Old Seng Choong is leaning into the Year of the Horse energy with a festive collection that’s big on gifting, bold on flavours, and packed with nostalgic favourites (plus a premium new bak kwa you’ll want to keep for yourself).

What’s new and worth trying first

1) Applewood Bak Kwa (New, premium highlight) — S$68.80

This is the headline act for the Year of the Horse: Applewood Bak Kwa, smoked over applewood for a fruit-forward, refined smokiness, with slices individually vacuum-packed for freshness.

Old Seng Choong’s bak kwa lineup (480g box):

• Applewood Bak Kwa — S$68.80 (new)

• Traditional Bak Kwa — S$45.80

• Truffle Bak Kwa — S$48.80

2) Egg Rolls (“love letters”) — S$9.80 (New)

A CNY staple gets a fresh update. Old Seng Choong’s Egg Rolls come in multiple flavours on the official CNY page, including:

• Pandan Egg Roll — S$9.80

• Coffee Egg Roll — S$9.80

• Sea Salt Egg Roll — S$9.80

• Chocolate Egg Roll — S$9.80

(Perfect for that “one more piece” snacking spiral.)

Pineapple tarts for every kind of snacker

If pineapple tarts are non-negotiable in your home, you’ll like this spread. Each box comes with 12 pieces, and you can pick your flavour mood:

Old Seng Choong Pineapple Tarts (Box of 12):

• Mandarin Orange Pineapple Tarts — S$45.80 (back by popular demand)

• Original Pineapple Tarts — S$38.80

• Truffle Bak Kwa Pineapple Tarts — S$45.80

• Assorted Pineapple Tarts — S$42.80

Classic traditional treats (for the “must have every year” crowd)

Want the comforting, familiar stuff for reunion meals and visiting? These are on the CNY 2026 page too:

• Traditional Nian Gao — S$38.80

• Traditional Carrot Cake — S$38.80

• Traditional Yam Cake — S$38.80

• Traditional Red Date Cake — S$38.80

• Kueh Lapis (Original) — S$42.80;

• Prune — S$48.80

Gift-ready details people will actually notice

A big part of this drop is the horse-inspired packaging (red/blue/gold, lively illustrations) and the limited-edition Year of the Horse scarf that comes with items like the Applewood Bak Kwa (noted on the product listing).

Promotions to know

Buy 5 Snacks & Get 1 Free (CNY Snacks category)

If you’re stocking up on crunchy bits, Old Seng Choong is running “Buy 5 Snacks & Get 1 Free” for items under the CNY Snacks category.

Fortune Lucky Draw (in-store)

There’s also a sure-win Fortune Lucky Draw running 5 January 2026 to 16 February 2026 with in-store spending in a single receipt (campaign details have been widely shared as S$120). Prizes mentioned include 999 gold charms, golden horse plush toys, poker cards, and more (while stocks last; T&Cs apply).

When to order and when you can collect

If you’re ordering online for self-collection/delivery, here are the key dates on the official CNY 2026 FAQ:

• Pineapple Tarts, Bak Kwa and hampers: collection from 13 January 2026

• Traditional cakes: collection from 3 February 2026

• Last day of collection: 3 March 2026

Also note: Paragon has special hours/closures listed for collection around mid-February (so plan ahead).

Where to buy: outlets, addresses, opening hours

WEAVE at Resorts World Sentosa

26 Sentosa Gateway, #01-223, Singapore 098138
Daily: 9am–8pm

The Shoppes at Marina Bay Sands

2 Bayfront Ave, #01-72, Singapore 018972
Sun–Thu (incl. PH): 10.30am–10pm
Fri–Sat (incl. eve of PH): 10.30am–11pm

Paragon Shopping Centre

290 Orchard Rd, #B1-14, Singapore 238859
Daily: 10am–10pm

Changi Airport (Transit)

Terminal 2 (Transit): 60 Airport Boulevard, Transit Lounge #02-175/176, Singapore 819643
Opens daily: 6am–1am (as listed by Changi’s content)

Terminal 4 (Transit): 10 Airport Boulevard, Transit Lounge North #02-50, Singapore 819665
Commonly listed hours: 6am–12am

Heads-up: Airport transit outlets require a valid boarding pass to enter the transit area.

How to get there (quick guide)

• Paragon (Orchard): MRT — Orchard (NS22/TE14). Short walk via Orchard Road underpasses/mall links.

• MBS Shoppes: MRT — Bayfront (CE1/DT16). Follow signs into The Shoppes.

• RWS WEAVE: MRT — HarbourFront (NE1/CC29), then Sentosa Express to Waterfront (or walk via Sentosa Boardwalk) and follow signs to WEAVE.

• Changi Airport Transit (T2/T4): You must be a departing/connecting passenger with transit access; head to the listed lounge/zone and look for the unit number.

Pro tips before you buy

• Don’t wait for “later” on popular gift boxes—pre-orders help you lock in what you want, then collect from 13 Jan 2026 for tarts/bak kwa.

• Build a smart gifting set: one premium (Applewood Bak Kwa), one classic (Original Pineapple Tarts), and one “coffee table snack” (Egg Rolls).

• Flying soon? Airport transit pick-ups are convenient, but you’ll need a valid boarding pass to access those outlets.

• Promo stacking idea: if you’re buying CNY snacks, aim for the Buy 5 Get 1 Free deal before you check out.

 

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