As Christmas lights glow across Singapore and reunion plans fill the calendar, Old Seng Choong ushers in the festive season with a heartwarming Yuletide collection for 2025. This year’s lineup blends timeless tradition with modern elegance, featuring refreshed classics, truffle-infused delights, and thoughtful gifts designed to bring joy to every gathering.
Rooted in heritage yet elevated with contemporary touches, the collection captures everything we love about Old Seng Choong: quality craftsmanship, nostalgic flavours, and festive indulgence perfect for gifting, sharing, and celebrating.
Festive Favourites Return With a Fresh New Look
Old Seng Choong celebrates the season with four beloved classics, including two favourites returning with updated packaging and presentation. These refreshed treats retain the well-loved flavours fans adore, now wrapped in beautiful, gift-ready designs.
1. Classic Brandy Fruit Cake – $55.80
The Classic Brandy Fruit Cake is rich, hearty, and beautifully nostalgic. Studded with candied fruits and nuts and soaked in brandy for depth and warmth, it now comes in refined festive packaging that makes it perfect for gifting and celebrations.
2. Palmier Gift Set – $16.80
This iconic French pastry is now available in mini-sized pieces. Each palmier is individually wrapped and presented in an elegant tin, delivering crisp, caramelised layers and buttery sweetness that make it ideal for sharing or festive gifting.
3. Royale Galette des Rois – $52.80
A French festive classic, the Royale Galette des Rois features golden puff pastry and a smooth frangipane filling. Each galette hides a charming surprise, along with a special 10% discount promo code tucked inside for an extra treat.
4. Rum Ball – $18.80
These Rum Balls bring chocolatey richness with a boozy touch. Each box includes two Chocolate and two Black Forest rum balls with oozy centres and chocolate sprinkles, making them perfect for dessert spreads or gifting.
Elevated Gifting with Premium Truffle Creations
For those who love gourmet flavours, Old Seng Choong presents a curated range of truffle-infused treats. Made with premium ingredients and rich black truffle, these creations elevate festive gifting with luxurious aromas and refined tastes.
1. Black Truffle with Walnuts Cookies – $26.80
Crisp, fragrant, and savoury, these cookies combine earthy black truffle with crunchy walnuts. A luxurious choice for gifting among friends and colleagues.
2. Truffle Mushroom Quiche – $4.50
This buttery tart features truffle-infused mushrooms folded into creamy egg custard. Rich and earthy, it is an elegant addition to festive brunches and gatherings.
3. Truffle Char Siew – $4.50
A modern spin on a local favourite, this pastry pairs tender roasted pork with aromatic truffle. It offers a comforting yet elevated flavour perfect for sharing.
4. Black Truffle with Golden Egg Yolk – $4.50
This refined pastry blends silky lotus paste, white truffle oil, and a creamy salted egg yolk centre. It makes an elegant addition to hampers and year-end gifts.
These truffle creations are packaged with care and crafted to embody festive luxury, making them thoughtful gifts for loved ones and discerning food lovers.
Where to Shop: Old Seng Choong Retail Outlets
WEAVE at Resorts World Sentosa
26 Sentosa Gateway, #01-223, Singapore 098138
Mon to Sun: 9am to 8pm
The Shoppes at Marina Bay Sands
2 Bayfront Avenue #01-72, Singapore 018972
Sun to Thu: 10.30am to 10pm
Fri and Sat: 10.30am to 11pm
Paragon Shopping Centre
290 Orchard Road #B1-14, Singapore 238859
Mon to Sun: 10am to 9pm
Changi Airport Terminal 4 (Transit)
60 Airport Boulevard, Transit Lounge #02-175/176, Singapore 819643
Mon to Sun: 6am to 1am
Changi Airport Terminal 2 (Transit)
10 Airport Boulevard, Transit Lounge North #02-50, Singapore 819665
Mon to Sun: 6am to 12am
Always our pleasure to share good things with everyone 
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