Beloved local pastry shop Old Seng Choong 老成昌 unveils Celestial Bloom 花开一季，礼献千情. It is a poetic celebration of reunion, reflection, and gifting. Expect lower-sugar lotus paste, premium ingredients, and the brand’s signature thin, golden-brown pastry. This is classic, comforting, and proudly local.
Highlights at a Glance
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New flavours: Taro with Olive Kernel; Peach Oolong with Roselle Cranberry; Pandan Melon Seed with Yolk.
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Stunning gift boxes in red or orange with rabbits and lotuses.
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Limited-edition Celestial Bloom Porcelain Plate in soft pastels and gold.
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Order now till 6 Oct 2025. Last delivery 28 Sep 2025.
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Free delivery (one location) for online orders of $120 nett and above.
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Best enjoyed after 5–7 days of 回油 for deeper flavour and a silky sheen.
Bottom line: This is heritage you can taste and a keepsake you can keep.
A Keepsake Unboxing: Design & Details
Open the box and you’ll find a gold lattice with a whimsical tableau of rabbits and lotuses. These are symbols of purity, joy, and the Mid-Autumn moon. The colours are bold. The lines are elegant. Inside sits a limited-edition porcelain plate, finished with pastel florals and gold accents.
It looks premium. It photographs well. It gifts beautifully.
What’s New in 2025
NEW! Taro with Olive Kernel 芋泥橄榄仁馅 — $68.80 (Box of six)
Creamy taro paste meets wholesome olive kernels. Think warm family dinners. Think orh-nee nostalgia. The texture is smooth. The bite is satisfying. Pure comfort.
NEW! Peach Oolong with Roselle Cranberry 白桃洛神乌龙 — $68.80 (Box of six)
Lotus paste infused with peach oolong. A centre of roselle cranberry for a gentle tang. Light. Aromatic. Modern yet familiar. Perfect with hot tea under lantern light.
NEW! Pandan Melon Seed with Yolk 香兰瓜仁蛋黄 — $68.80 (Box of six)
Fragrant pandan with crunchy melon seeds, wrapped around a golden salted yolk. The yolk resembles the full moon. Double the joy for Mid-Autumn gatherings.
Signature Favourites Return
Lotus Paste with Yolk Blend 白莲蓉蛋黄馅 — $68.80 (Box of six)
An even layer of silky salted egg yolk blend. Rich, smooth lotus paste. A timeless best-seller across generations.
Black Truffle Bakkwa 黑松露肉干 — $78.80 (Box of six)
Smoky hand-chopped bak kwa folded into red lotus paste. A hint of premium black truffle oil. Charcoal-black pastry with a gold brushstroke finish. Bold. Decadent. Gift-worthy.
Wu Ren 御品五仁 — $68.80 (Box of six)
A classic five-kernel ensemble: walnuts, almonds, sesame, melon seeds, plus tender strips of barbecued pork jerky. Glazed with molasses and rose wine. Old-school elegance.
The Curated Pick: Celestial Six Bloom 六味花月礼 — $70.80
A six-piece assortment that spans floral, fruity, innovative, and nostalgic notes. Ideal for first-timers, mixed palates, or corporate gifting. One box. Many stories.
Cute, Sentimental, and Camera-Ready
Celestial Piggy Mooncake 猪笼饼 — $12.80 per piece
Adorable. Sentimental. Great for kids. Great for adults. A conversation starter and an Instagram darling.
Craft, Quality & The “回油” Tasting Tip
Old Seng Choong is known for meticulous craftsmanship and premium ingredients. Each mooncake features lower-sugar unbleached lotus paste in a thin pastry shell.
For best flavour, let the mooncakes rest 5–7 days (回油). The taste deepens. The pastry turns silky. Patience is delicious.
Serving & Pairing Ideas
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Cut into 6–8 wedges for easy sharing.
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Pair with hot Chinese tea: oolong, pu-er, or chrysanthemum.
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For a modern twist, try lightly chilled slices with unsweetened tea.
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Present on the Celestial Bloom Porcelain Plate for that extra festive sparkle.
Price Guide (Quick Reference)
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$68.80 (box of six):
Lotus Paste with Yolk Blend | Wu Ren | Peach Oolong w/ Roselle Cranberry | Pandan Melon Seed w/ Yolk | Taro with Olive Kernel -
$70.80 (assortment): Celestial Six Bloom
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$78.80 (box of six): Black Truffle Bakkwa
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$12.80 (each): Celestial Piggy Mooncake
How to Order
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Where: Online at oldsengchoong.com and in-store
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When: Now to 6 Oct 2025, while stocks last
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Last delivery: 28 Sep 2025
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Delivery perk: Free delivery to one location for online orders of $120 nett and above
Tip: Order early for family gatherings and office celebrations.
Who Will Love This
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Tradition keepers who crave classic baked mooncakes.
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Trend-forward gifters who want beautiful packaging and a keepsake plate.
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Tea lovers who enjoy balanced sweetness and layered flavours.
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Families celebrating reunion with familiar tastes and meaningful design.
About Old Seng Choong
Founded by renowned pastry chef Daniel Tay, Old Seng Choong honours his father’s legacy and the original Seng Choong Confectionery (est. 1965). The brand focuses on traditional festive treats and nostalgic bakes for life’s joyous moments. Expect seasonal collections for Mid-Autumn, Chinese New Year, and more.
Quick FAQ
When is the last delivery?
28 Sep 2025.
When is the last day to order?
6 Oct 2025, while stocks last.
Is there free delivery?
Yes. Free delivery to one location for online orders of $120 nett and above.
Any tasting tip?
Yes. Let mooncakes rest 5–7 days (回油) for deeper flavour and a silky pastry.
Always our pleasure to share good things with everyone 
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