What are some examples of the augmented reality (AR) are you familiar with? Perhaps Pokemon Go, or maybe Snapchat. Well, the Singapore Chinese Cultural Centre has launched an AR drive through exhibition, happening from now till March 28th.
Moo Moo PARK is Asia’s first drive through exhibition that brings visitors through a series of 3D and AR displays and an opportunity to learn about the Chinese culture in Singapore. This exhibition focuses on sustainability, providing an experience for visitors like never before.
Singapore Chinese Cultural Centre. (2021, January 21). Moo Moo Park – Singapore Chinese Cultural Centre.
Drive Through Your Way
No driver’s license? Do not worry. Visitors get to choose between exploring the exhibition on their own or get chauffeured in an electric car. visitors can hop onto the Hyundai IONIQ, accompanied with a 15-minute audio-guided tour.
Visitors can also stop in between displays to get a closer look. Inspired by the Ox in the Chinese zodiac, visitors can expect displays inspired by the zodiac. While visitors enjoy these displays, the audio guide helps visitors understand the artists’ inspiration and the meaning behind each display.
For those who are more adventurous and wants to explore the exhibition by themselves, a walk-through of the exhibition is also available.
Singapore, T. O. (2021, March 15). Check out Asia’s first drive-through exhibition at Moo Moo Park. Time Out Singapore.
Engage Your Senses
Not only are there art displays, but visitors can also immerse themselves in a multi-sensory display, ‘Mandarin Moo-ments’. As you imagine giving and receiving oranges during CNY, this display combines the aroma of mandarin tea and orange blossoms.
Meeting the Sustainable Development Goals of United Nations Environment Programme, this display aims to spread awareness on the efforts taken for the environment.
Oh, J. (2021, February 9). SCCC’s Moo Moo PARK Is Asia’s First Drive-Through Exhibition With Interactive AR Murals & 3D Art. TheSmartLocal – Singapore’s Leading Travel and Lifestyle Portal.
AR Experience
With a number of QR codes around the exhibition, visitors get to enjoy AR displays by scanning these codes. From local artists such as ANTZ and Puffingmuffin, these AR effects are sure to captivate visitors with their fun and colourful displays.
Furthermore, these QR codes will also bring visitors to Instagram story effects, where they can capture selfies with these colourful and fun AR effects powered by Spark AR.
Don’t Forget the Red Packet
In addition to the exhibits, visitors will receive a red packet designed with artworks by Puffingmuffin as they leave. It is not just a normal red packet; these are special ones that wishes visitors a Happy Chinese New Year in the five dialects as colourful illustrations pop up.
Let’s end this festive season on a good note. So, head down to the Singapore Chinese Cultural Centre and immerse in a new take on art installations and learn more about the Chinese Culture.
Singapore Chinese Cultural Centre: Level 6, Singapore Chinese Cultural Centre.
1 Straits Boulevard, Singapore 018906
Date: Now till March 28th, 2021
Walk-through:
Monday – Friday: 12.00pm – 5.00pm
Sunday: 12.00pm – 10.00pm
Pricing: $5
Drive-through:
Monday – Friday: 6.00pm – 10.00pm
Saturday: 12.00pm – 10.00pm
Pricing: $10
Tickets can be purchased at Sistic.
*Private cars are not allowed for drive through in exhibition.
