Started in 2021, Mission Foods created their #LikeBreadButBetter campaign to challenge Singaporeans to rethink bread as a diet staple and go for alternative products instead. Mission carries an extensive range of wraps, pitas and naans with different flavours like garlic and herbs and healthy add-ins like quinoa and chia seeds, making sandwich replacements easy and delicious!
This year’s #LikeBreadButBetter campaign is titled “Around The World With Mission”, and features nine Singaporean home cooks and food influencers reimagining their favourite sandwiches from their travels with Mission Foods products.
Boston Prawn Roll by @ieatishootipost
Dr Leslie Tay from @ieatishootipost created his own version of the classic Belle Isle Boston Roll from Boston, USA using Mission Garlic Wraps, adding in garlic butter tiger prawns and surimi (crab sticks) tossed in mayo and green onions.
Vietnamese Pork Meatball Mission Chia Wrap by @sarahhuangbenjamin
Sarah Huang Benjamin recreated Vietnam’s iconic Banh Mi using Mission Chia Wraps, handmade pork meatballs and a fish sauce-based dressing.
Indian Masala Bombay Toast by @limjenjen
For an explosion of classic Indian flavours and spices, try Jen Jen Lim’s Masala Bombay Toast, which fills Mission Pitas with red onion, green chilli, cilantro, ground turmeric and mango chutney.
Japanese Doily Sando by @hellohomebodies
For a little trip to Japan, try Ruby and Kenny’s Doily Sando, which is inspired by the fruit sandwiches from Japanese konbinis! It’s a simple and refreshing snack containing strawberries, whipped cream and lemon curd.
Other Dishes
Check out the dishes made by the other six home cooks and food influencers here:
- Thai Grilled Chicken Wrap by @the_kitchenlife
- Spicy Sardine Omelette Pita by @cuisineparadiseIG
- Croque Madame by @hometrulee
- Chilli Scrambled Eggs with Bacon on Naan by @everybodyjiak
- Corned Beef Egg Naanwich by @wensdelight
Win Up To $1000 Cash with Mission’s Recipe Contest
From 1 July 2022 to 31 July 2022, Mission Foods Singapore is issuing an #AroundTheWorldWithMission nationwide challenge to Singaporeans to create a #LikeBreadButBetter sandwich replacement recipe that is inspired by their fondest travel memories using Mission Foods’ products.
Participants need to share their recipes and pictures on Instagram or Facebook to stand a chance to win attractive cash prizes of up to S$1,000. For more information, please visit the Mission Foods’ Instagram page.
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