In line with Singapore’s ‘30 by 30’ goal, which aims to produce 30% of her nutritional needs locally up from the current 10%, by the year 2030, NTUC Fairprice has long been a strong advocate of local brands. From fresh produce to ready-to-eat products and more – FairPrice is proud to support local farmers and businesses for your every cooking need and snacking crave.
As an intermediary for local farmers to have their local produce be listed and displayed in the various NTUC FairPrice stores, consumers can conveniently purchase local produce at a supermarket near their homes.
By purchasing these items, the demand for local produce incentivises them to increase production and helps Singapore to be more self-sufficient and less reliant on imports to meet our consumption needs. Here are some produce that are proudly farmed in Singapore:
Add some veggies to your diet with Sakura Japanese Nai Bai or GO FARM’s Baby Shanghai Greens. Great for stir-frying with some garlic and oyster sauce, whip up a simple dish that is healthy and delicious. For quick and easy salad bowls, Sustenir’s Mighty Mix & Super Kale are conveniently packed with antioxidants and fibre that is good for your metabolism and digestion.
For those budding chefs, whip up a fish dish in a matter of minutes with The Fish Farmer’s Heat and Eat Mullet Fillet Mala Flavor or Heat and Eat Barramundi Fillet Teochew Style. With zero prep work involved, simply put the whole bag into a pot of boiling water and within a couple of minutes, a delicious restaurant quality dish is ready to be served on your dining table.
Furthermore, make some fried eggs or omelette with Chew’s Organic Selenium Fresh Eggs that can help play a part in the body’s defence against viral infections, heat up Fassler Gourmet Cream of Mushroom and you will have yourself a quick and fuss-free coursed meal.
For the aspiring chefs that wish to take it up a notch, make a fish curry with ingredients from Singlong Fish Curry Sauce and Sea-Water Seabass that has been cleaned and gutted for ease of preparation at home. Add your own ingredients and spices to kick things up a notch and add some Tai Hua Light Soy Sauce Reduced Salt for a healthier alternative with 40% less salt without lacking in additional flavour.
A meal with 3 dishes and 1 soup is pretty common in a Chinese household and one cannot call yourself Asian enough if you do not have rice as part of your meals. To help lower the glycemic index (GI), add Alchemy Fibre™️ For Rice during the cooking process while increasing the fibre content to 10x that of your usual white rice!
Make a simple cabbage and pork ball soup with Double Joy’s Pork Balls or air-fry some ANEW Plant-Based Luncheon Meat for a complete meal.
If you are a bread person, try Hayley’s Wholemeal Quinoa Bread or Shokupan Milkbread that are sliced thickly for better texture and mouthfeel. Pair it with FairPrice Less Sugar XO Premium Kaya for a rich, sweet and custardy coconut jam that goes great with a slab of butter.
Finish up with some Unisoy Nutritious Black Soy Milk that can be conveniently made at home or sweeten your drinks with iLite Trim Sweetener Blend to enhance your enjoyment while being sugar-free, calorie-free, lactose-free alongside a lowered glycaemic response.
As Singaporeans, it is important that we stay united and support our fellow Singaporeans. Every individual effort counts, starting from choosing local produce during your next grocery trip! A tip for the next time you visit NTUC FairPrice, be on the lookout for the SG Fresh Produce (SGFP) logo on the packaging to easily spot and support your local community.
With various local homegrown products to choose from, visit NTUC Fairprice or shop online at https://www.fairprice.com.sg/ to whip up a truly Singaporean meal at home today!
–
