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Unwrapping The Blind Box Hype To Discover Its Real Worth

To spend or not?

by Zi Xin
February 4, 2024
Reading Time: 2 mins read
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Imagine this: adorable toys snugly nestled in sealed boxes, with the uncertainty of whether you’ll adore the surprise or not, all while experiencing the thrill of unboxing it. 2022 marked the year when these surprise-filled packages became the hype, capturing the hearts of countless Singaporeans across the city. 

Phenomenon of blind boxes
Image from CapitaLand

Now, you might wonder how and why this phenomenon gained such immense popularity in Singapore. The magic of blind boxes lies not only in their unique element of surprise, but also in their diverse range of series and characters.

Image from SEA Wave

From beloved Marvel characters to enchanting Disney characters, blind boxes were able to quickly gain sensation. Eventually, they started to pop up everywhere across Singapore. Stores like POP MART, ActionCity, and MINISO played a significant role in spreading this phenomenon.

To spend or not?
Image from POP MART Singapore

While these blind boxes may not always align with your specific toy preferences, the exhilarating experience makes it even more enjoyable, especially when you unveil the exact toy you desire. These toys, once freed from their boxes, serve not only as playthings but also as decorations where they are usually used for display purposes. 

Sadly, purchasing blind boxes is akin to taking a gamble. They may reveal toys that are undesirable or, worse yet, repeat items, leaving many disappointed. When the toys don’t resonate with what you hoped for, the money spent on these surprises can feel like a waste.

When it comes to blind boxes, it is crucial to acknowledge their inherent unpredictability. Nevertheless, taking a lighthearted approach and indulging in some occasional fun can be worthwhile. Who knows, you might just unbox the toy you have been longing for.

 

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Tags: blind boxespopmarttoys
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Zi Xin

Zi Xin

i am floating!

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