The world we live in right now has exceptionally high standards, especially in the beauty industry. Pretty faces sell. The beauty industry is always putting out faces of beautiful models out there as ambassadors of their brand.
This has made girls including myself, doubt the beauty that I am blessed with. Is it true that to be pretty, I must have skin like them? Our society is being brainwashed into thinking that we are never enough to be considered beautiful.
FOREO
FOREO is a Swedish brand offering a wide range of skin and oral care products and tools One of the most commonly used product comes from their LUNA Collection. Their facial cleansing massagers comes in different colours and sizes.
After closing 2021 with an army of 20 million customers and a consistent trail of challenging the beauty industry, FOREO, a skin-tech powerhouse broke the internet and thousands of fans flocked to the brand’s website to nominate their hero.
Be YOUnique Campaign
The brand kicked start their awareness campaign, Be YOUnique. The campaign gives people from all over the world the opportunity to choose a face that represents their idea of being ‘beautiful’.
Through its campaign video, FOREO shares about knocking down stigmas and stereotypes, owning taboos and bursting with energy. The brand also launched a social media experiment, inviting people to name their YOUnique hero.
The brand also asked people to share their beauty story through inspiring words and action rather than photos to emphasize what is ‘beautiful’ in values.
Shop for Other Products
Shop for FOREO products over at their website. Browse through their collections such as IRIS, BEAR and UFO. Apart from the tools they offer, you can also purchase their masks and others like serum. Their products range form $60 and above.
Join them as they challenge beauty norms and work towards finding the ‘real face’ for real beauty.
